Hani Hani
Floral Atelier · Seattle
Journal · Issue No. 47 · Late Summer 2025
A seasonal record of sourcing trips, design process, and pollinator work — written between arrangements, edited between deliveries, mailed to readers who care where their flowers come from.
Currently in the Journal
Farm Diary · 12 min read
Two summers ago we nearly lost our largest white café-au-lait contract. The story of how a phone call from a farm in Mount Vernon reshaped our late-summer palette — and what it taught us about showing up for the people who pull our stems out of the ground.
Studio Process · 8 min read
The mechanics, the water sources, and the foam-free methods behind our most-pinned wedding of the season.
Bloom Foundation · 6 min read
Where this year's pollinator habitat took root, which native species thrived, and what's coming for spring 2026.
Hospitality · 5 min read
Notes from our longest-running corporate account — the briefs, the rotatations, and the surprising favorites.
The Columns
The Journal is structured, not streamed. Each issue carries one essay from each column, so readers can follow the thread that matches them — whether you commission weddings, run a hotel, design with flowers, or simply want to know where they came from.
Quarterly letters from Hani Tanaka-Okafor on composition, restraint, and what she's quietly cutting from arrangements this season. Read by half the floral studios in the Pacific Northwest — and increasingly by half the brides, too.
Quarterly · 4 essays / year
Field reports from our 38 partner growers — Washington, Oregon, California, Ecuador — covering crop timing, weather, labor, and the slow negotiation that puts a stem in our studio van. Written by the sustainability and sourcing teams.
Monthly · 12 essays / year
How a brief becomes a 1,800-stem installation. Mechanics, container sourcing, foam-free methods, climate-controlled delivery, and the 41-person choreography behind a single Saturday wedding.
Bi-monthly · 6 essays / year
Habitat restoration, native plantings, and the small science of what 3% of every order buys when it's routed to pollinator meadow. Field photos, species lists, and the occasional butterfly census from the Hani Hani Bloom Foundation.
Seasonal · 4 essays / year
A Letter from the Studio
The Journal started as a one-page mimeographed sheet we stapled to every wedding box. It was a way of saying: these stems came from somewhere, and someone on our team knows their first names. Eighteen years later it is still, at heart, that same page — a quiet record of the work, written for the people who care to read it.
As featured in — and argued with — the press.
Architectural Digest
"A studio that treats sourcing with the same seriousness as silhouette — and pulls it off with considerably more charm than the rest of us."
Vogue Weddings
"Top 10 Floral Studios in North America, three years running — a feat that, in this industry, is effectively unheard of."
Martha Stewart Weddings
"Their foam-free mechanics have become quietly standard among the designers we trust — which is the highest compliment this magazine pays."
Northwest Flower & Garden Show
"Best in Show — Floral Design, four times in seven years. The judges' notes consistently mention restraint, sourcing, and a refusal to chase trend."
Also: The Knot Best of Weddings Hall of Fame (2017–2025) · Trustpilot 4.96/5 across 6,400+ verified reviews · Featured at the 2024 Emmy Awards Governor's Ball afterparty (1,800 stems, 14 varieties).
From the page to your table.
If an essay stirred something — a wedding palette, a subscription rhythm, a single arrangement for the entry table — we'd be glad to design it. Every commission begins with a private consultation in our Ballard studio or over a quiet phone call.
Or visit the studio — 5412 Ballard Avenue NW, Suite 200, Seattle. Open Tuesday through Saturday, by appointment.